ABOUT
Let's Start Here
I build content programs that generate pipeline without sacrificing the reader's will to live.
Nine years in content and marketing. Six of them in B2B technology and SaaS. I turn research into thought leadership, translate complex products into narratives that move buyers, and build the content infrastructure that compounds over time.
My Approach
Translate First
Before a word gets written, I figure out what's true about a company — the real differentiator, not the positioning document. Then I make it legible to the people who need to hear it.
Build for the Long Run
Research-driven editorial programs, content engines that compound, and AI-assisted workflows that scale without sacrificing voice or quality.
Stay in the Room
I work directly with executives, product teams, and subject matter experts to find the insight worth saying — then say it clearly.
Lead with Editorial Judgment
AI tools accelerate the production work. Human judgment decides what's true, what's worth saying, and what earns the reader's attention. Judgement stays mine.
What Makes This Different
I've operated a retail business, worked as a firefighter/EMT, and spent 9+ years in content strategy and marketing.
I know how to translate technical complexity for skeptical professional audiences, keep teams steady when everything's on fire, and build content programs from scratch.
Measurable results: 35% efficiency improvements, 27% engagement increases, 22% qualified lead growth.