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Run The Play To Perfection
Linsey Aranciata, our Global Sales Director with both a “Hunter Mentality” (she has a t-shirt that says so) and a deep love for mushroom yard art, just got in trouble for spending too much Company Time on her podcast. We’re fine with employees running side hustles. You wanna… exercise have a kid take care of your kids run to the bank visit the doctor It’s all fine. On Company Time even. But not for more than 300 minutes per workweek. These blueprints aren’t going to draw them
Patrick McNerthney
May 183 min read


Nothing Much Ado
We have this corporate comms lady named Paula Breckenbok who got super pissed at the Heroic Leadership Team for falling asleep at the wheel when it comes to making our organization something called “AI-Ready.” Like, super pissed. To the degree that last week she walked in on our Executive Boardroom Wednesday Weekly Bruncheon—where we exclusively devour chicken ‘n waffles because oh my God the syrup and the salt and the juice it’s like outrageous gluttony on display—and litera
Patrick McNerthney
Apr 287 min read
What's Wrong Little Mousey?
We finally moved our office to a much more refined space. The abandoned Kohl’s in Burbank wasn’t serving our recruitment efforts well: it turns out Modern Workers have super high expectations when it comes to facilities, and the hanging ceiling tiles, overabundance of nude mannequins, ghostly shopping carts and “Step Into Spring” shoe sale banners from 2004 were a big turn off to recent applicants for one of our most prestigious roles: In-Line Skate Technician, Level III. At
Patrick McNerthney
Apr 74 min read
Rust Never Sleeps
We hit the ground running in 2026, in no small part due to our latest training regimen: LIFEFLIGHT4000: ATTACK THE SPACE IN FRONT OF YOU. WITH FISTS. We built this regimen to put a full stop to the annual post-holiday malaise that always wrecks the kickoff of our various New Year Schemes…ah…our various Very Important Business Operational Initiatives. The malaise being that thing people do when they come back from the two-week hiatus that encompasses popular global distraction
Patrick McNerthney
Jan 155 min read
Tell Us About Your Tattoo
Our Chief Operating Officer, Yvette Roland-Smith, found us a new Senior Manager, Plant Operations, to work under our Director of Plant Operations, Joanna Shippenbock. God what a mess. We’ve got so many job titles and job descriptions flying around this place it’s insane. Plus one time we did this experiment where we seated all 109 of our Mid-Atlantic Employees—from departments including: Research and Development Psychological Weapons Enablement Marketing Human Resources…oh cr
Patrick McNerthney
Dec 5, 20255 min read
No Holds Barred
Raul, our Chief Merchandizing Officer, got in trouble with the courts again, which of course traces back to us despite our clandestine nature, as evidenced by… No sign on building (just the weather-marked outlines of marquees from the two previous tenants: Kohl’s, and Rod’s Guns ‘n Autos, the latter of which we wished still existed) Owned by 24 different LLCs and one Dubaian investment group we’ve never met in person Bank exclusively in Cayman Islands No social media presence
Patrick McNerthney
Nov 14, 20257 min read
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