top of page

AI For Editorial Excellence

 I've crafted stories that make people laugh, think, and act. Now I'm bringing AI tools into the mix — not to replace human creativity, but to amplify it. Here are a few guiding principles I've found that work so far.  

Domain Authority

AI is only valuable when you know your specific context—what story to tell, how to produce it across channels, and why it matters to your audience.

Study Session

Ethical AI use requires homework: understanding user agreements, company values, and whether providers prioritize profit or human benefit.

Point Of View 

Generic editorial content serves no one. Define who you're reaching and apply your taste to AI outputs—audiences trust distinct perspectives, not algorithmic blandness.

Clear Guidelines

Organizations need clear AI governance: transparent policies about which tools are permissible and why, ongoing education for teams, and frameworks that align with company values and editorial standards.

Intentionality

AI isn't for outsourcing decisions, values, or strategy. Overreliance creates homogeneous content indistinguishable from everyone else using the same prompt structures.

Honesty 

Let customers and clients know your AI approach. Don't use technology to avoid setting goals or making decisions—that responsibility remains uniquely human.

© 2025 by Patrick McNerthney. Powered and secured by Wix

  • Linkedin
bottom of page